4IN

Building on a two-letter prefix – IN – we developed a logo and website focused on a message of social inclusion.

The logo merges the "in" prefix, representing the brand's core values, with the number 4. The symbol presents these elements dynamically and abstractly, each distinguished by colour: the number 4 in red, the "i" in yellow, and the "n" in blue. The choice of a sans-serif font reflects modernity, aligning with the pillar of innovation.

For the website, we applied the same colour palette and gave special focus to the "in" prefix. Its dual meaning in English (in = inside) serves as a nod to both inclusion (being "in" = being part of) and information (being "in" = being informed). On the "About" page, where the project is introduced, every word starting with the "in" prefix is underlined, further reinforcing the brand’s message.

 
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Branding
Web Design
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