Concept

Rebelo Afonso branding was developed based on its positioning as a premium Douro wine, selected and produced from the best breeds. In the construction of the brand visual identity, we've used a serifed source with contrast capable of transmitting the quality of the product. The symbol is based on the fusion of the initials of the name - ra - that together represent a grape and the entrance portico of the Quinta where the wine was produced.

Following the same aesthetic concept, we've created the label for a special Rebelo Afonso edition, a 2014 Great Reserve.