Amco Intermediários de Crédito

Through the brand rebranding and online communication, we strengthened the perception of solidity and trust. The goal was to enhance the brand’s image both offline – through billboards and print advertising – and online – via the website and social media. This rebranding process resulted in a new identity that reinforces Amco Intermediários de Crédito's positioning as a solid, trustworthy company with a forward-thinking vision.

In the first phase, we made a subtle yet effective adjustment to the brand icon, involving a geometric refinement. This adjustment led to the creation of a grid and concept that underpin the other brand elements.

Every detail was meticulously designed to create a cohesive symbol, with interconnected components that, at their core, ensure the brand’s consistency. A custom font was also developed to complement and reinforce the values expressed by the symbol.

Following the rebranding of the logo, we focused on the website design, applying the logo’s colours and shapes, while introducing blue for a more modern aesthetic. The use of sober imagery further strengthens the message of credibility and trust. Usability and the creation of a responsive website were central to the development of the online platforms.