Praça – Municipal Market
The Praça has made its return to the city of Famalicão, reinvented and ready for the future, with a website that seamlessly blends tradition and modernity.
Praça needed a presence in the digital world, a space where its essence could be reflected and where it could quickly engage the people of Famalicão, informing them about everything the new venue has to offer.
Nothing is more authentic than the calls of the old vendors. This distinctive language, typical of the Praça’s sellers, was brought into the online world and integrated throughout the website, working in harmony with the visual content to capture attention, much like the vendors do with their well-tuned voices.
In line with the established graphic identity, which we applied across the entire website – pracafamalicao.pt – we also included images of the Praça’s vendors and the spaces to be explored, fostering a sense of familiarity and connection with the people of Famalicão.