Poreto
Poreto is a Portuguese brand of men's fashion accessories.
Lusitanian Discoveries
The created symbol was based on the ships sails shape, referring to the period of the Lusitanian Discoveries. Its horizontal and vertical symmetry makes it easy to capture and memorize the logo.
The curved lines convey organicity and the idea of movement (sail being pushed by the wind). The typography of the brand is characterized by a line of geometric shapes, which gives it vigor and attitude.