The visual identity mirrors the city in a contemporary, minimalist, intuitive and timeless way, representing Vila Nova de Famalicão independently of the context and reinforcing the recognition of the municipality in Portugal and in the world.

From the circular matrix is born the symbol: an F, minimalist, and contemporary that materializes the vision of modernity of Famalicão. The "F" was painted with the colors that mirror town's values: dynamism, tradition, innovation, and sustainability.

Your place

The slogan gives a voice to this new identity, through an expression that evokes space and people, the "body" city and the "heart" city. What turns Famalicão into a special place is the fusion between its geography and its people unique characteristics. By saying "Your place" we converge physical space with emotional destiny. Famalicão as a place for everyone.

Famalicão is made of and for people. Like a circle that is continuously renewed, Famalicão gains a new life every day and offers what it has of more valuable. It's a land of peace, of opportunity. It's a city that unites places made of tradition and modernity and where the future is shaped by everyone, every day.

From the brand's main symbol grid, it was created unfoldings for the various City Hall's areas and departments. These visual representations of the respective area/department materialize a proper concept through its forms and colors.

The visual universe of the brand is versatile and dynamic, presenting various shapes and colors that allow its use in multiple contexts.

With the ability to adapt to several audiences, Famalicão's new visual identity is reflected in the stationery in a more sober and timeless form, maintaining brand aesthetics harmony.

We added the color gold to the presidential stationery. This is a color that gives the communication materials a more distinct and formal look.