The visual identity of a documentary is the first connection to its story. It must capture the essence of the narrative and prepare the audience for the experience ahead.

For the Ianda Guiné – No lanta, no pega project, we crafted a visual identity that breathes life into the documentary. Our creative process focused on designing a poster that not only embodied the vitality of the narrative but also served as the foundation for the video’s aesthetic, with dividers and graphics that align with the story.

Drawing inspiration from the vibrant colours of Ianda Guiné – yellow, green, and red – we incorporated elements into the design that reflect Guinea’s essence: natural textures, a handcrafted feel, and a deep connection with nature.

The outcome is a robust and authentic visual identity that strengthens the message and spirit of the documentary, respecting cultural roots while creating an engaging and genuine visual experience.