Nothing is more authentic than the calls of the old vendors. This distinctive language, typical of the Praça’s sellers, was brought into the online world and integrated throughout the website, working in harmony with the visual content to capture attention, much like the vendors do with their well-tuned voices.

In line with the established graphic identity, which we applied across the entire website – pracafamalicao.pt – we also included images of the Praça’s vendors and the spaces to be explored, fostering a sense of familiarity and connection with the people of Famalicão.