Rotas is a vegetarian restaurant located in the Azores, working “in harmony with nature” and offering the best of each season, with a focus on fresh, locally sourced produce. U Lah Lah aimed to reflect these characteristics in the restaurant’s digital identity, highlighting its deep connection to nature. The green and yellow tones evoke natural environments, while rustic textures reinforce the link between the restaurant and the land.

The website also features a variety of illustrations. These drawings, combined with graphic elements and a range of colours, help convey the personality of Rotas. The visual identity of the website – rotasdailhaverde.com – incorporates two typefaces: a calligraphic font and a serif one. The calligraphic font brings a contemporary, fluid, and natural feel, while the serif font adds seriousness and balance. Together, the text not only reflects the restaurant’s natural essence but also captures the charm of its cuisine.